What is SwipeUp Analytics and How Does It Work?

SwipeUp Analytics Overview

SwipeUp Analytics is a built-in dashboard that provides detailed metrics on how customers interact with your shoppable videos. Use these insights to understand video performance and optimize your content strategy.

Accessing the Dashboard

Open the SwipeUp app from your Shopify admin and navigate to the Analytics tab to view your dashboard.

Available Metrics

The analytics dashboard tracks the following key metrics:

• Views — The total number of times your videos have been viewed by customers.
• Watch Time — The cumulative amount of time customers have spent watching your videos.
• Open Rate — The percentage of customers who clicked to open and watch a video after seeing the thumbnail.
• Conversion Rate — The percentage of video viewers who completed a purchase after watching.
• Revenue — The total revenue attributed to purchases made through your shoppable videos.
• Orders — The total number of orders placed through your shoppable video content.

Automatic Updates

The analytics dashboard updates automatically as customers interact with your videos. There is no manual refresh required. Use these metrics to identify your best-performing videos and refine your content strategy over time.