About Veclara
Veclara is a women’s fashion brand offering comfortable, stylish essentials like lounge pants and hoodies. Known for blending affordability with modern design, Veclara has grown a loyal customer base by harnessing authentic customer experiences and organic engagement.
The Challenge
Operating in a highly competitive market, Veclara needed to:
Build Trust Quickly: Establish credibility with first-time customers.
Boost Engagement: Strengthen customer relationships through user-generated content (UGC).
Optimize the Purchase Funnel: Reduce friction during checkout and increase conversions.
The Solution
Veclara partnered with SwipeUp to integrate UGC strategically and enhance their product pages with social proof and optimized performance.
UGC at Scale:
Customer photos and reviews were added across product pages, helping shoppers visualize products in real settings.
• Social media testimonials were showcased to provide relatable, first-hand experiences.
Shoppable Social Proof:
Mentions in top publications like Vogue and Cosmopolitan increased brand credibility.
Ratings and customer reviews on-site built immediate trust, improving conversion potential.
Optimized Shopping Flow:
Product detail pages (PDPs) were fine-tuned to remain fast despite UGC elements.
Limited-time offers, such as “Sale Ends Tonight,” created urgency without sacrificing the user experience.
The Results
Veclara’s partnership with SwipeUp produced significant business outcomes:
+270% Conversion Rate Increase:
As confirmed by Veclara:
“This helped our CVR go from 1% to 2.7% — more than doubled it. I recommend it for sure.”
+24% Increase in Average Order Value (AOV):
The combination of UGC, social proof, and tailored offers drove customers to buy more per order.
Lower Return Rates:
Shoppers made more informed decisions by engaging with real-life product photos and reviews.
Higher Customer Confidence:
Over 5,000 positive reviews on-site strengthened trust and encouraged new customers to convert.
Why SwipeUp?
SwipeUp’s Shopify integration allowed Veclara to seamlessly deploy UGC across their site without sacrificing page speed. This balance between fast-loading PDPs and engaging content enabled Veclara to drive conversions and enhance customer loyalty organically.
Conclusion
Veclara’s collaboration with SwipeUp highlights the effectiveness of UGC and social proof in today’s e-commerce environment. By optimizing their site for both performance and engagement, Veclara saw measurable improvements in conversion rates and AOV, proving the power of authentic customer content in driving sustainable growth.