QBRIX: product videos on the homepage and product pages

What QBRIX reported

In its Shopify App Store review, QBRIX describes adding SwipeUp videos to its homepage and product pages. The merchant reports a 21% increase in the click-through rate to Tokopedia after adding videos. It also describes a quick setup and a positive mobile experience.

That is a useful account of a merchant’s experience, with a specific destination for the clicks. It is not a Shopify purchase conversion rate, an average result across SwipeUp stores or a guarantee for another shop.

What the result can tell you

A click-through rate measures movement to a destination. It does not tell you how many of those visitors eventually bought, what they spent or whether video alone caused the change.

The review does not publish the underlying counts, the before-and-after rates, the observation dates or an experiment design. Treat the reported increase as a reason to test a placement, rather than a sales forecast.

A setup to test on your own store

The two placements in this review serve different browsing moments. A homepage video can introduce a product to a new visitor; a product-page video can answer a question about an item the visitor is already considering.

To try that approach:

1. Choose a small set of products and videos you have permission to publish.
2. Create a video feed and tag the matching products.
3. Start with one placement, preview it on mobile and check that the product links work.
4. Record your observation dates, traffic sources and any other changes to the page.
5. Review destination clicks alongside orders and revenue. If you send visitors to a marketplace, measure that journey separately from your Shopify checkout.

These are suggested steps for your own test, not additional claims about QBRIX’s implementation. Our guide to testing shoppable video includes a practical way to record the hypothesis, outcome and tradeoffs.