About Qbrix
Qbrix is a leading Indonesian e-commerce platform specializing in innovative hobby kits and creative sets. Their portfolio features innovative constructors, mosaics, paintings, and other hobby sets that have rapidly gained enormous popularity thanks to a unique concept and outstanding quality. Catering to both individual enthusiasts and professional creators, Qbrix delivers creative products that inspire, engage, and ensure a satisfying user experience.
The Challenge
In a highly competitive market where trust and product quality are paramount, Qbrix faced several key challenges:
Building trust with new customers: As a new player in a competitive sector, Qbrix needed to establish credibility quickly.
Enhancing customer engagement: Qbrix needed to find a way to encourage more interaction with its customers, ensuring that product choices were informed and backed by real-life experiences.
Increasing Conversions: With a vast product range, reducing cart abandonment and streamlining the checkout process were critical.
The Solution
Qbrix partnered with SwipeUp to seamlessly integrate user-generated content and social proof across its product pages, driving engagement and building trust.
UGC at Scale:
Customer photos & reviews: Real video reviews from customers using Qbrix products were showcased, allowing prospective buyers to see the quality of products in action.
Social media integration: Videos and success stories from customers, shared on social platforms, further demonstrated the effectiveness of Qbrix materials in various construction projects.
Shoppable social proof:
Verified ratings & testimonials: Verified customer ratings and testimonials were prominently displayed on product pages, helping build immediate trust with new customers.
Industry mentions: Product mentions and reviews from industry experts and local influencers were added, reinforcing Qbrix's credibility in the hobby kits market.
Optimized shopping flow:
Fast-Loading Product Pages: Despite the addition of rich UGC, product detail pages were optimized for speed, ensuring a seamless shopping experience.
The Results
+300% Conversion Rate Increase:
Qbrix’s conversion rate leaped from 0.9% to 3.6%, driven by the integration of videos.
+22% Increase in AOV:
The blend of UGC and social proof encouraged customers to add more items to their carts.
Lower Return Rates:
Detailed, real-world visuals helped buyers make informed decisions, resulting in 25% return rate drop.
Conclusion
Qbrix’s collaboration with SwipeUp demonstrates the power of visual storytelling and social proof in the e-commerce. By showcasing user generated videos, verified customer testimonials, and industry endorsements, Qbrix not only enhanced customer engagement but also significantly boosted conversion rates. This case study underscores how leveraging authentic, user-generated content can drive sustainable growth for businesses in high-involvement purchase sectors.
