About TerraTaste
TerraTaste is an Indonesian e-commerce platform specializing in premium, sustainably sourced food products, with a focus on organic, health-conscious ingredients. Offering a wide variety of gourmet foods, beverages, and kitchen essentials, TerraTaste aims to bring high-quality, eco-friendly options to consumers who value health, sustainability, and flavor. Their mission is to make clean eating accessible while promoting sustainable living.
The challenge
In a rapidly growing market for organic and health-conscious food, TerraTaste faced several challenges:
Demonstrating product functionality: TerraTaste wanted to show potential buyers how their premium food items could be seamlessly incorporated into everyday recipes.
Engaging customers with visual content: The platform needed high-quality photos and videos that showcased their products in use, adding an educational layer to the browsing experience.
Optimizing conversions: Despite having high-quality products, TerraTaste needed to improve its checkout process to reduce friction and increase conversion rates.
The solution
In partnership with SwipeUp, TerraTaste transformed its digital presence by integrating authentic user-generated content and social proof, focused on visually engaging elements.
Enhanced visual storytelling:
Customer photos & videos: Real customers shared their experiences through videos, demonstrating practical uses and creative recipes featuring TerraTaste products.
Shoppable UGC: By embedding visual content directly on product pages, potential buyers could see the products in action, understanding their benefits and applications instantly.
Building trust with social proof:
Verified reviews & testimonials: Featuring over 3,500 verified reviews, TerraTaste boosted customer confidence by showcasing genuine feedback.
Influencer collaborations: Content from trusted food bloggers and chefs further validated the quality and versatility of the products.
Optimized shopping experience:
Fast-loading, visually-rich pages: The product pages were optimized to load quickly despite the addition of videos, ensuring a smooth browsing experience for users.
The Results
The partnership with SwipeUp resulted in impressive business outcomes for TerraTaste:
+280% conversion rate increase:
By effectively integrating videos with UGC and authentic customer testimonials, TerraTaste saw its conversion rate jump from 1.2% to 3.6%.
+19% increase in AOV:
Educative and engaging visual content encouraged customers to explore more, resulting in larger orders.
Reduced return rates by 40%:
Clear, real-life depictions of the product in use helped customers make informed decisions, leading to 40% return rate drop.
Conclusion
For businesses with unique products that require clear, educational demonstrations, TerraTaste’s partnership with SwipeUp offers a proven roadmap. By prioritizing videos that show the product in action, integrating authentic user experiences, and ensuring a seamless shopping experience, brands can significantly improve customer engagement and conversion rates. This case underscores the power of visual storytelling combined with social proof to drive sustainable growth in a competitive market.
