How one inline video feed drove 11.93% conversion on product pages

About Arlo & Co

Arlo & Co is a premium personalised gifting store focused on memory-led products: photo decals, Christmas keepsakes, family organisation, name plaques & bag tags, and personalised gifts for every occasion.

Because the purchase is emotional, shoppers require visual reassurance before committing.

Implementation

Arlo & Co kept it simple — one placement, one format, one purpose:

Placement — Directly below the main product media on product pages.

Format — Inline video feed, scrollable.

Content — Existing UGC and simple product demonstration clips. No professional production, no editorial framing — just real products in real hands.

What Changed

The video feed shifted how customers moved through the product page:

• Customers stayed on the product page to review details
• Fewer steps were taken to confirm material, quality, and final appearance
• Less dependency on customer support for clarification
• Decision moved from “uncertain” to “confirmed” without urgency tactics

Key numbers from the most recent week:

• 11.93% video-assisted completion rate on product pages
• 5.98% total conversion
• 21m 19s watch time in the most recent week
• 4h 36m 47s total watch time
• 10K+ tracked sales events (no revenue disclosed)

Why This Approach Fit the Category

For personalised gifts, the decision is cautious rather than impulsive. Customers do not require additional stimulation; they require precision.

SwipeUp Inline feed supported this by providing:

• Scale context (hand, wall, tree)
• Real usage environments
• Neutral framing without editorial tone

It replaced multiple questions with one visual layer.

Outcome

SwipeUp did not increase intent artificially. It removed friction where intent already existed.

Customers completed purchases more consistently because they had sufficient visual information on the same page.